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Burmese Shoppers Perception for Burmese Gems and Jewelry Products

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Язык: Русский
Perception of customers is important for successful business. Because the success of the firm bases on its ability to attract and maintain customers to buy goods or services at prices and give profits ...

What you see? Value or ...?

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Язык: Русский
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People‘s life values based on Kahle scale of eight items and their ...

Indian Consumers' Attitude Towards SMS Advertising

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Язык: Русский
The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the num ...

The Role of Marketing Communication in Student Enrolment

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Язык: Русский
Marketing communication activities of various organizations have besieged all the available media including radio, television, newspapers, magazines, billboards, posters and even street walls. Private ...

Cause Branding

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Раздел: Брендинг
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Язык: Русский
Nowadays many multinational corporations have come to realize that they are facing saturated markets while being at the verge of the maturity phase of their product''s life cycle. Their growth strat ...