Брендинг
Эстетика маркетинга: Стратегия менеджмента, создания брэнда и имиджа компании, Бернд Шмит, Алекс Симонсон
Раздел: Брендинг
Страниц: 400
Год издания: 2005
Язык: Русский
Все продают одни и те же товары и услуги. А вы предложите нечто уникальное! Эта книга научит вас, как произвести неизгладимое впечатление на потребителя. И покупатели выберут именно вашу продукцию! С ...
The Big Book of Packaging
Раздел: Брендинг
Страниц:
Язык: Русский
Branding and design gurus Will Burke, Lisa Baer, and James Pietruszynski deliver a comprehensive and visually stunning anthology of the latest innovations in packaging design. The Big Book of Packagin ...
Cause Branding
Раздел: Брендинг
Страниц:
Язык: Русский
Nowadays many multinational corporations have come to realize that they are facing saturated markets while being at the verge of the maturity phase of their product''s life cycle. Their growth strat ...
Branding Customers as King! Bull Shit
Раздел: Брендинг
Страниц:
Язык: Русский
Customer service is bad all over. Many companies you go they tell you about customer care policies and their focus on customer satisfaction. Faced with bad attitudes from the people who sell them good ...
Monochrome
Раздел: Брендинг
Страниц:
Язык: Русский
Stylish, noteworthy, and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying info ...