Последние поступления
International Marketing Standardization & Impact of Fit on Performance
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant lite ...
TRIPS Agreement and Indian Pharmaceutical Industry
Раздел: Общий менеджмент
Страниц:
Язык: Русский
TRIPS throws a new challenge to the competitiveness and profitability of Indian pharma industry as it ended decades of protection by terminating “reverse-engineering.” The effect of TRIPS on FDI, R&D, ...
Comparing the Entry Mode Strategies of Large versus Small Firms
Раздел: Общий менеджмент
Страниц:
Язык: Русский
The worldwide market integration is based upon rules and regulations for trade to harmonize the incorporation of regions with economic specializations and comparative advantages encouraging the promot ...
Corporater Social Responsibility (CSR) Developing Countries
Раздел: Общий менеджмент
Страниц:
Язык: Русский
The study is based on empirical findings where all the facts and information is gathered through qualitative approach. The six different companies in which three multinational MNC’c and three domestic ...
Beyond Corporate Social Responsibility: The Social Enterprise
Раздел: Общий менеджмент
Страниц:
Язык: Русский
"The social enterprise is the correctional mechanism of the globalized world" - said Mihaly Karacsony upon introducing the new act on social co-operatives (Karacsony [2007]), whilst the daily Vilagga ...