Бизнес-книги
Подразделы:
Marketing of Pharmaceutical Products in India
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country’s achievements in an area that is highly intensive in science an ...
CRM implementation in inbound Contact Center: Issues and Challenges
Раздел: CRM
Страниц:
Язык: Русский
Customer relationship management (CRM) is a concept that has been giving opportunity to both internal and external customers of an organization in exploring critical information. The contact center is ...
Performance of Coffee Farmers Marketing Cooperatives
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
Cooperative members’ expectations about the types and quality of services that should be offered and their criteria for performance of services have a major impact on the level of satisfaction or dis ...
Event as the Promotional Tool of Place Marketing
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
This book presents two concepts – place marketing and event marketing. Theoretical knowledge within these concepts is not widely spread, they are usually examined separately but not together. A lot of ...
The Determinants of Resistance to Change Management Process
Раздел: Общий менеджмент
Страниц:
Язык: Русский
In this paper, the determinants of resistance to organizational change are studied in view of the Lewin’s three phase model of change process. The coefficients of fifteen sources of resistance were th ...