Бизнес-книги
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What you see? Value or ...?
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People‘s life values based on Kahle scale of eight items and their ...
Indian Consumers' Attitude Towards SMS Advertising
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the num ...
The Role of Marketing Communication in Student Enrolment
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Marketing communication activities of various organizations have besieged all the available media including radio, television, newspapers, magazines, billboards, posters and even street walls. Private ...
Cause Branding
Раздел: Брендинг
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Язык: Русский
Nowadays many multinational corporations have come to realize that they are facing saturated markets while being at the verge of the maturity phase of their product''s life cycle. Their growth strat ...
Environment Friendly Automobiles
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
Consumers have become highly environmentally conscious. This is especially reflected in their practices of eco-friendly utilization of resources. From companies’ perspective; it has become vital to cl ...