Маркетинг. Общие вопросы
Harry Potterization
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This book looks at “Harry Potterization” through the lens of Malcolm Gladwell’s Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop th ...
Changing Trends in Marketing Communications
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world of attention, the very well known saying “Money makes the wo ...
Marketing of Pharmaceutical Products in India
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The growth of Indian pharmaceutical industry from the time of independence has been spectacular and is a shining example of the country’s achievements in an area that is highly intensive in science an ...
Performance of Coffee Farmers Marketing Cooperatives
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Cooperative members’ expectations about the types and quality of services that should be offered and their criteria for performance of services have a major impact on the level of satisfaction or dis ...
Event as the Promotional Tool of Place Marketing
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This book presents two concepts – place marketing and event marketing. Theoretical knowledge within these concepts is not widely spread, they are usually examined separately but not together. A lot of ...