Маркетинг. Общие вопросы

What you see? Value or ...?

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Язык: Русский
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People‘s life values based on Kahle scale of eight items and their ...

Indian Consumers' Attitude Towards SMS Advertising

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Язык: Русский
The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the num ...

The Role of Marketing Communication in Student Enrolment

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Язык: Русский
Marketing communication activities of various organizations have besieged all the available media including radio, television, newspapers, magazines, billboards, posters and even street walls. Private ...

Environment Friendly Automobiles

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Язык: Русский
Consumers have become highly environmentally conscious. This is especially reflected in their practices of eco-friendly utilization of resources. From companies’ perspective; it has become vital to cl ...

Internet Usage and Internet Advertising

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Язык: Русский
Internet advertising is a very fast growing area which is providing companies a new channel of communication that can create closer yet more cost effective relationships with customers in sales, marke ...
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