How do metal musicians become entrepreneurial?

The object of this book is to describe the process by which musicians become entrepreneurial. To become entrepreneurial mean that musicians undertake commercial activities that are necessary for artistic creativity and performance. The author focuses on a group of particular business and market actors, metal musicians, to be precise. For these actors, acting entrepreneurially is one possible strategy to live life as a musician in changing creative and economic conditions. Three musicians’ creative work and performance have been followed by a phenomenological oriented research method. What the author finds of particular interests is that it is more than economic motives interwoven into the process that encourage musicians to become entrepreneurial. The ways musicians approach entrepreneurship through fulfillment of their life projects help cast light on multifaceted aspects of the entrepreneurial processes. For the musicians their life projects is their artistic universe, represented by their talent, creativity and desire to create outcomes such as new songs, albums, live shows, festivals, sound studios, and record companies.